Which two metrics are compared in the BCG Matrix?

Which two metrics are compared in the BCG Matrix?

• A. Market share and brand value.
• B. Market share and the industry’s growth rate.
• C. Market share; growth rate of the industry.
• D. Product quality and price.

Answer: (C)

The BCG Matrix uses two metrics on its axes: market share and the growth rate of the industry. Market share acts as a stand-in for competitive strength—the unit’s relative position in the market. The industry’s growth rate reflects market attractiveness and potential for expansion. Together, these two dimensions classify business units into Stars, Cash Cows, Question Marks, and Dogs, guiding resource allocation. So, the best pairing is market share and the industry’s growth rate. Options that involve brand value or product quality aren’t part of the matrix’s framework.

The BCG Matrix uses two metrics on its axes: market share and the growth rate of the industry. Market share acts as a stand-in for competitive strength—the unit’s relative position in the market. The industry’s growth rate reflects market attractiveness and potential for expansion. Together, these two dimensions classify business units into Stars, Cash Cows, Question Marks, and Dogs, guiding resource allocation. So, the best pairing is market share and the industry’s growth rate. Options that involve brand value or product quality aren’t part of the matrix’s framework.